I build and implement multi-channel revenue strategies that accelerate organizational growth and long-term financial sustainability. At The Pivot Fund I drove $1.8M+ in new business within 10 months by integrating sponsorships branded content and programmatic media into a unified revenue model. At Daily Memphian I oversaw initiatives that generated $2.8M in revenue, blending digital advertising with live event sponsorships to maximize platform monetisation.
I consistently identify and convert high-value growth opportunities that expand reach and revenue. At inewsource I launched digital initiatives that deepened donor engagement while at Contemporary Media I grew incremental revenue through consultative B2B selling and audience-targeted media packages. These strategies resulted in stronger advertiser retention and scalable market expansion across new verticals.
I develop and manage strategic partnerships that unlock funding and increase impact. At The Pivot Fund I secured 14+ corporate partnerships by aligning brand objectives with co-designed sponsorship and media strategies. I've worked closely with philanthropic funders and grantee publishers to activate new revenue channels and enhance their audience development capacity across varied markets.
I manage complex sales pipelines through CRM tools like Salesforce and HubSpot, ensuring visibility and precision in forecasting. At The Pivot Fund I led company-wide earned revenue planning by analyzing pipeline data and growth trends to produce actionable reports that informed product decisions and business development priorities.
I lead content and product teams to improve UX and drive audience interaction. At inewsource I launched three cross-platform initiatives that elevated donor engagement and retention. By tracking audience behaviour metrics, I refined storytelling strategies that increased relevance and responsiveness across digital platforms.
I execute and optimise digital campaigns across paid media channels with a focus on ROI and lead quality. At Cars.com I managed regional ad performance through conversion analysis and compliance oversight improving campaign results for 40+ dealership clients. My approach combines channel expertise with performance data to boost impact and campaign value.
I've generated over $4.5M in revenue through successful acquisition and management of sponsorships and ad sales. At Daily Memphian and Contemporary Media I negotiated long-term contracts with top-tier clients integrating audience insights into sponsorship models that increased deal size and advertiser retention.
I use KPI tracking and trend analysis to guide strategic execution and assess ROI. At The Pivot Fund I translated pipeline and market data into clear growth forecasts that supported product rollouts and board-level decision-making. I'm skilled at building reports that communicate value and progress with clarity.
I lead remote and hybrid teams across content product sales and strategy functions. At inewsource I managed a cross-functional team to deliver UX improvements that improved on-site retention and donor interaction. I foster cultures of ownership and collaboration to ensure high performance and alignment with strategic goals.